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IOC Licensing Programme In addition to the Rio 2016 Licensing Programme, the IOC manages its own licensing programme, which includes global initiatives such as the hugely popular official video game, ‘Mario & Sonic at the Rio 2016 Olympic Games’. The game was launched for the Nintendo 3DS in February 2016, while the Nintendo Wii U version was released in June 2016.Following the approval of Olympic Agenda 2020, the IOC has also developed a global licensing programme, with a strategy focused on promoting sport and the Olympic values in society and creating a tangible connection to the Olympic Games and Olympism.This global licensing strategy consists of three programmes: an Olympic Heritage collection, focused on merchandise related to past Games; an Olympic Games collection, featuring products linked to future editions of the Games; and an Olympic collection, which aims to communicate the essence of the Olympic brand.For more information about licensing, please visit the IOC’s official website (www.olympic.org/licensing). MEDIA GUIDE: IOC MARKETING / 51