Page 52

The Olympic and Rio 2016 BrandsThe Olympic BrandThe Olympic rings are the symbol of the Olympic Movement and the visual representation of Olympism, which aims to show how sport can make us all better citizens through the combination of mind, body and spirit.This philosophy is powerfully conveyed to a huge global audience during each edition of the Olympic Games, when athletes from around the world embody the Olympic values of Excellence, Friendship and Respect as they compete under the Olympic symbol. 52 / IOC MARKETING: MEDIA GUIDE