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Official Memorabilia AuctionFrom July to December 2016, fans around the world are being given the opportunity to bid on thousands of items of Rio 2016 competition-used equipment and other unique Games artefacts through the Official Memorabilia Auction.These highly collectable items – ranging from authentic medal presentation trays and ceremony flags to equipment used during Olympic events such as basketballs, tennis balls and football nets – will be offered via the Memorabilia Auction Platform, which forms part of the IOC’s new e-commerce strategy. “Coins have been a part of the Games since Helsinki 1952 and it’s a great honour to launch the Rio 2016 coins in partnership with the Brazilian Central Bank. Every Brazilian will have the chance to have a small part of the Games, and of their own country, in their hands.”Carlos Arthur Nuzman, Rio 2016 PresidentRio 2016 Coin ProgrammeThe Rio 2016 Coin Programme continues a long tradition of issuing coins to celebrate the Olympic Games, with the first modern Olympic coin issued for the Olympic Games Helsinki 1952.The Brazilian Central Bank launched the first collection of Rio 2016 commemorative coins in November 2014, featuring nine coins – one gold, four silver and four for ordinary circulation.Over 320 million coins will be produced ahead of the Games, featuring 36 different designs depicting Olympic sports, Rio landmarks, Brazilian cultural icons and the official Games mascots.50 / IOC MARKETING: MEDIA GUIDE