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The Rio 2016 Licensing Programme was launched in February 2012. In addition to bringing in part of the revenues required to stage the Olympic Games Rio 2016, the Licensing Programme gives people the chance to be part of the event through official products, and provides an opportunity to generate business for a wide range of companies.As part of the Licensing Programme, contracts with approximately 70 licensed companies have been signed to provide official products in categories such as apparel and footwear, sporting goods, house-hold goods, accessories, stationery, souvenirs, toys and many others. A complete list of Rio 2016 licensees is available here: www.rio2016.com/licenciamentoIn total, more than 8,000 different products will be available to purchase at independent retailers across Brazil, in addition to the 150 official Rio 2016 stores located at airports, shopping centres, hotels, the Athletes’ Village, and all Olympic venues, including the Superstores located at the Maracanã Stadium, the Olympic Park in Barra and on Copacabana Beach. An official online store (www.en.lojario2016.com.br) is also available for Brazilian customers.The IOC has supported the Rio 2016 Licensing Programme by cooperating with NOCs around the world to proactively drive international market presence, as well as developing a framework to implement a global licensing strategy in 189 territories. In particular, the IOC secured international deals on behalf of Rio 2016 with: MDM (coins distributed in 13 markets), Honav (exporting multiple categories in China), Havaianas (sandals sold in 20 territories); and Som Livre (music exported in 12 countries).At a Glance• Rio 2016 will generate significant revenue in Brazilian retail sales through official merchandising• Approximately 8,000 different products will be available by Games-time• Olympic merchandise will be available at 150 official Rio 2016 stores and at more than 40,000 sales points across Brazil• Rio 2016 expects 70 per cent of the products to be bought by Brazilians and 30 per cent by foreign visitors for the Games