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“The Olympic Games Rio 2016 are an excellent opportunity to bring excitement to the market and leave a legacy of new business opportunities for many companies. More than increasing the Rio 2016 Organising Committee revenue, licensed products are considered one of the most important ways to engage the population with this big event. Through these products it will be possible to take home a piece of this historic moment.” Sylmara Multini, Director of Licensing and Retail, Rio 2016Licensing and Merchandise 46 / IOC MARKETING: MEDIA GUIDE