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“Licensed products are yet another way to enable all Brazilians to take part in the event.” Carlos Arthur Nuzman, Rio 2016 PresidentOfficial ProductsOfficial products are those that feature the Rio 2016 brand (including the Games mascot) and are divided into three categories: collectables (coins, stamps, publications and pins); softlines (clothing and accessories); and hardlines (toys, home features, cars, games and stationery, among others).For the first time in the history of the Olympic Games, Lego has been licensed to create building blocks of the Rio 2016 mascots. Other favourites include branded beach accessories (including Havaianas sandals), and an illustrated sticker album, which is expected to sell more than one million copies in Brazil and features Brazilian athletes who will be competing at Rio 2016, plus other Brazilians who made their mark at previous Games.