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For more information, visit www.pg.comThe Strength of Everyday Moms is P&G’s InspirationEach year, P&G’s Olympic Games campaign is inspired by the research brands like Pantene® and Bounty® do to create products that work better for moms and families. The latest campaign video, “Strong”, explores the simple human truth that the daily courage moms show echoes at critical times throughout their kids’ lives.Building on the critically acclaimed films from P&G’s previous Olympic Games campaigns, “Pick Them Back Up”, “Kids” and “Best Job”, “Strong” follows the Olympic Games journeys of four moms and their kids, showing the moments, both large and small, when a mother’s strength makes all the difference, and building to the moment each child summons their own courage on the world’s biggest stage – the Olympic Games. To view “Strong” please visit: www.youtube.com/watch?v=MQ3k6BFX2uwSupporting and Serving Athletes and Moms at the Olympic Games Rio 2016In celebration of the strength it takes to compete on the world’s biggest stage, P&G brands will support athletes, moms and families on the final stage of their Olympic Games Rio 2016 journey through two activations onsite in Rio – the P&G Family Home and the P&G Salon in the Olympic Village Plaza.The P&G Family HomeThe P&G Family Home at the Royal Tulip Hotel in Sao Conrado will provide a home away from home for athletes and families, including beauty and grooming treatments from brands like Pantene®, Aussie® and Gillette®, Tide® laundry services, as well as a beachside oasis to relax and watch the Games with families. If you are interested in attending an event at the P&G Family Home or taking a guided tour, please contact Elizabeth Kinney.The P&G Salon in the Olympic Village PlazaThe P&G Salon, located in the Rio 2016 Olympic Village Plaza, will help athletes confidently step out onto the world’s stage looking their best. The exclusive salon will include customised services for both male and female Olympians including hair wash and styles from Pantene®, Aussie® and Head & Shoulders®, hot shaves from Gillette® and manicures and facial makeovers by COVERGIRL® and Olay®. Media interested in visiting the salon should contact Elizabeth Kinney.At a Glance• For Rio 2016, P&G is continuing the company’s commitment as the Proud Sponsor of Moms with the newest installment of its award-winning “Thank You, Mom” campaign• P&G has partnered with athletes and moms on their journey to the Olympic Games in more than 21 countries around the world • P&G brands will support athletes, moms and families during the Games through two activations onsite in Rio – the P&G Family Home and the P&G Salon in the Olympic Village PlazaMedia ContactElizabeth Kinney Procter & Gamble Communications +1 765 748 8471 kinney.eq@pg.comMEDIA GUIDE: IOC MARKETING / 33