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Samsung“Samsung believes that meaningful human progress is fuelled by those daring to defy barriers and, as a Worldwide Olympic Partner, we celebrate this spirit that is within all athletes. In collaboration with the IOC, Samsung aims to create breakthrough experiences for athletes, consumers, and fans by bringing the most advanced mobile products to the Olympic Games Rio 2016.” Younghee Lee, Executive Vice President of Global Marketing, Samsung Mobile Communications Business34 / IOC MARKETING: MEDIA GUIDE