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For the Olympic Games Rio 2016, Procter & Gamble, maker of Tide®, Pampers® and Head & Shoulders®, is continuing the company’s commitment as the Proud Sponsor of Moms with the newest installment of its award-winning “Thank You, Mom” campaign, recognising that a mother’s strength inspires her children to achieve their dreams. P&G is partnering with athletes and moms on their journey to the Olympic Games in more than 21 countries around the world including Canada, China, France, Germany, Japan, Great Britain, the United States, and the host country, Brazil. This year, 18 P&G brands in more than 35 countries are activating the company’s Olympic Games campaign through TV and digital content, in-store displays, public relations and social media.“P&G is proud to be a Worldwide Olympic Partner. As a company, we are committed to giving moms the best, so we celebrate the role they play in raising Olympians. From the beginning of our journey in Vancouver, through London, Sochi and on the road to Rio, our partnership has helped P&G brands improve the lives of moms, athletes and families around the world.”Marc Pritchard, Global Brand Building Officer, P&GProcter & Gamble32 / IOC MARKETING: MEDIA GUIDE