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“The Olympic Channel will mark a major shift in how the Olympic Movement connects with young people all year round.”Thomas Bach, IOC PresidentThe Olympic ChannelThe creation of an Olympic Channel was one of the key recommendations of Olympic Agenda 2020, aiming to provide a new way to engage young people and core fans in the Olympic Movement, while also promoting the Olympic values on a consistent basis.The Olympic Channel will broadcast live sports events, news and athlete stories, as well as historical Olympic footage and official films from the IOC’s archives. There will also be a focus on educational and youth-oriented programming, sustainability, sports science and nutrition, and promoting a healthy and active lifestyle.At launch, the Olympic Channel will be a digital platform, with on-demand content available across the web, mobile, tablet and other connected devices where fans can experience the power of sport and Olympism 24 hours per day, 365 days a year. Audiences will also be able to access content and engage through a variety of social media platforms as part of the Olympic Channel network.With the broadcast partners (RHBs), the Olympic Channel is looking into enhancing the long-term relationship that they have with the IOC and optimising the investment that the RHBs have already made by creating localised Olympic television offerings in certain territories. The Olympic Channel will also offer Worldwide TOP Partners the opportunity to connect, create relationships and engage with large numbers of Olympic fans, as well as to create a massive scale platform where Partners will be able to create their own content and narrative and associate their brand with the Olympic values, reaching wider audiences all year round. Ultimately the Olympic Channel will serve as the primary means for the IOC to continuously promote the Olympic Movement and achieve a more sustainable and long-term vision for the future.