Page 12

Olympic sponsors are vital to the staging of the Olympic Games and the operations of every organisation within the Olympic Movement.In addition to providing valuable financial resources to the Olympic Family, official partners also play a significant role both before and during the Games by providing direct assistance to organisers through products, services, technology, expertise and staff. Through their Olympic marketing campaigns, partners also help to promote both the Games and the Olympic values, and increase support for the Olympic athletes.In return for their support, Worldwide Olympic Partners enjoy exceptional global exposure through an association with the Olympic Games, which, as the world’s biggest sporting event, provides a highly effective international marketing platform. By aligning themselves with the Olympic symbol, Worldwide Olympic Partners also benefit from an association with one of the most widely recognised symbols in the world, which is associated with a set of ideals and values that resonate strongly across the globe.Through marketing programmes, showcasing, internal reward schemes and community outreach initiatives, the Olympic Games also offer partners an unparalleled opportunity to develop innovative ways to build their brands, increase sales, connect with the public, build customer relationships, motivate their employees, enhance their corporate reputation and leave a lasting company legacy in the communities where they do business.“The funding generated by the TOP programme directly supports the staging of every Olympic Games, as well as every one of the National Olympic Committees, enabling athletes from all over the world to prepare for and compete at each Games.”Thomas Bach, IOC PresidentOlympic Sponsorship