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CansRefillable glassNon-refillable glassRefillable PETNon-refillable PET2011201220132014201567757646000702705536969055176745100SOFT DRINKSBEERSOFT DRINKSBEERSOFT DRINKSBEERSOFT DRINKSBEERSOFT DRINKSBEER SOFT DRINKS BEERCAN FILLINGS FOR BEER AND SOFT DRINKS 2011-2015 (MILLIONS OF UNITS)Energy drinks continue to be the driving force behind the growth of can fillings in Austria and Switzerland, with increasing exports of market-leader Red Bull helping to boost total can fillings within the region.Allied with the increased activities of Austrian co-packers and the introduction of new can formats by brands seeking to enhance on-shelf appeal, soft drinks fillings as a whole enjoyed a 4.1% uplift year-on-year, with volumes increasing to 6 billion.Following Red Bull’s increasing use of the 355ml sleek can format in recent years, other energy drinks brands are now following suit, and there has also been excellent development of this size in the fruit nectar segment, allowing brands to differentiate themselves from competition on the local market and offer a preferable size for export. Similarly, the 330ml sleek can has gained greater prominence, with an Austrian co-packer enjoying great success by using this format for a functional beverage that is enriched with branched amino acids and vitamins.But while soft drinks account for the lion’s share of can fillings in Austria and Switzerland, the beer sector has also shown promising growth in recent years. This trend continued in 2015, with beer fillings increasing by 4.1% to 705 million cans. Much of the growth has been attributed to excellent summer weather driving retail sales – compared with the poor weather during the same period in both countries in 2014 – but there is also a growing appreciation for the can among Austrian and Swiss breweries.Salzburg’s Stiegl brewery recently chose to launch its non-alcoholic Freibier in cans, while Viennese brewer Ottakringer released its new Wiener G’mischtes beer in cans in 2015. The Murauer Brewery has also enjoyed success by packaging its beer in 250ml cans for events where glass is usually banned.All these launches underline that brewers see the can as a modern, exciting package, with several breweries – including Swiss brewers Falken, Ramseier and Locher – now investing in their own filling lines. AUSTRIA & SWITZERLANDENERGY DRINK EXPORTS AND NEW PRODUCT LAUNCHES HELP LIFT CAN FILLINGS, AS BEER AND SOFT DRINKS VOLUMES BOTH GROW DURING 2015TOTAL CAN 6.7BNFILLINGS UP 4.1%BEER CAN 705MFILLINGS UP 4.1%SOFT DRINKS CAN 6BNFILLINGS UP 4.1%Source: Industry estimates based on consumptionMARKET SNAPSHOT• Growing energy drink exports boost soft drinks fillings• Good summer weather helps lift beer fillings• New product and format launches underline fillers’ confidence in the canA YEAR IN NUMBERSBEER - SHARE OF MARKET BY PACK TYPE, 2015 (VOLUME) 36% Cans 37% Refillable glass 26% Non-refillable glass 1% Non-refillable PETSOFT DRINKS - SHARE OF MARKET BY PACK TYPE, 2015 (VOLUME) 6% Cans 4% Refillable glass 90% Non-refillable PET56 EUROPEAN CAN MARKET REPORT 2016COUNTRY REPORTS