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CansRellable glassNon-rellable glassRellable PETNon-rellable PETCansRellable glassNon-rellable glassRellable PETNon-rellable PETARTS AND CRAFTTOTAL CAN 1.4BNFILLINGS DOWN 12.9%BEER CAN 753MFILLINGS DOWN 9.3%SOFT DRINKS CAN 679MFILLINGS DOWN 16.7%Source: Industry estimates based on consumptionMARKET SNAPSHOT• Beer fillings decrease by 9.3%• Some filling volumes moved overseas• Craft brewers embrace the canA YEAR IN NUMBERSBEER SHARE OF MARKET BY PACK TYPE, 2015 35% Cans 63% Refillable glass 2% Non-refillable glassSOFT DRINKS SHARE OF MARKET BY PACK TYPE, 2015 27% Cans 11% Refillable glass 62% Non-refillable PETBELGIUMFor a country with such a rich brewing tradition, it’s not surprising to see that Belgium has embraced the craft beer trend with open arms. Artisan brewer Belgo Sapiens was among the latest to hit Belgian shelves – launching four distinct beers in September 2015. Packaged in 500ml cans and featuring eye-catching anthropomorphic cartoon illustrations, the beers combine classic Belgian brewing traditions with American and German influences to create tastes that are as bold as their artistic packaging.EUROPEAN CAN MARKET REPORT 2016 55COUNTRY REPORTS