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Austrian brewer Ottakringer mixed things up last year by launching Wiener G’mischtes – a beer that blends both light and dark beers into a single drink. This combination, which has traditionally been made by bartenders in Vienna’s taverns, had never been available on the retail market before. Ottakringer found the can to be the perfect packaging match for this special mix and Wiener G’mischtes – literally meaning Viennese Mixture – was subsequently launched onto the Austrian market in 500ml standard cans in spring 2015. It is not the first time the Vienna-based brewery has chosen the can for one of its specialty beers, with Ottakringer also launching its Wiener Original brand in cans in 2014.MIX AND MATCHEUROPEAN CAN MARKET REPORT 2016 57COUNTRY REPORTS