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As President Bach emphasised to IOC Members prior to their approval of Olympic Agenda 2020, the IOC “cannot be satisfi ed only with increasing numbers of young people watching the Olympic Games”.“We have an interest and a responsibility to get the couch potatoes off the couch,” he added. “We want to inspire these children by giving them better access to sport.”Olympic Agenda 2020 therefore aimed to highlight how increasing activity and engagement in sport in society should be a key goal of governments and non-governmental agencies throughout the world. Since the approval of the recommendations, the IOC Sport and Active Society Commission has been responsible for implementing activities and programmes linked to the promotion of active lifestyles in society, with one of its key initiatives being the launch of the Sport and Active Society development grants.The fi rst four grants – worth USD 20,000 each – were awarded in October 2016 to organisations running effective Sport for All programmes in their communities and have already been put to excellent use.International sport-for-development organisation Shooting Touch, for example, used its grant to raise awareness of gender-based violence in Rwanda through a 3x3 basketball competition, while the Salaam Bombay Foundation – based in Mumbai, India – used the funds to organise a girls-only cricket tournament (pictured above) to inspire and empower young women.In addition, Boxgirls International has used boxing as a catalyst for social change for women and girls in Kenya, and the Dreamfi elds Project has provided townships and rural schools across South Africa with the necessary equipment to play football, netball and rugby.Each project has also been detailed in the IOC’s Get Moving Toolkit – another initiative of the Sport and Active Society Commission that aims to provide practical guidance and inspirational case studies for other organisations across the Olympic Movement.and female members are present on each of them.Perhaps the IOC’s most signifi cant action, however, was the launch in March 2017 of a comprehensive review of the current state of gender equality in the Olympic Movement, with a mandate to produce action-oriented recommendations for change.“The IOC is taking a leadership role in the world of sport to push gender equality globally and effect real change,” explains President Bach. “The outcomes from this Gender Equality Review Project will benefi t the IOC, all International Federations and National Olympic Committees, as well as all the athletes of the Olympic Games. It will also be a further tangible outcome of Olympic Agenda 2020.”YOUTHA key part of Olympic Agenda 2020’s focus on youth engagement was the launch of an Olympic Channel to communicate the Olympic values and showcase sports and athletes to younger generations around the world.The new digital platform was launched after the Rio 2016 Closing Ceremony, offering original programming, news, live sports events, social media and interactive content, and providing additional exposure for Olympic sports and athletes during the periods between the Games. The scope of the Channel’s programming covers a diverse array of subjects, including training, educational and youth-oriented topics, sustainability, sports science and nutrition, healthy and active lifestyles, historical footage and offi cial fi lms from the IOC’s archives.In its fi rst year of operation, the Channel offered more than 6,000 pieces of content, generating in excess of one billion video views across various social media platforms. Most signifi cantly, the Olympic Channel has also succeeded in attracting – and engaging with – a new ADVOCATING SPORT FOR ALLOLYMPIC REVIEW 39OLYMPIC AGENDA 2020