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MCDONALDÕSAs the Official Restaurant of the Olympic Games, for the 11th consecutive Games, McDonald’s continued its role in feeding the coaches, officials, athletes and their family and friends onsite at the Games in its International Zone Restaurant, which was staffed by 95 Olympic Crew members from McDonald’s Brazil, Japan, South Korea, China and the United States. Together, they served more than 50,000 meals to athletes and others. McDonald’s also provided a Dessert Kiosk for spectators in the Olympic Park and celebrated the spirit of the Games that is at the heart of the Olympic values with everyone around the world through its #FriendsWin digital initiative. As part of the McDonald’s Olympics Kids Programme, the company also brought together 100 children from around the world for a once-in-a-lifetime opportunity to participate in the Parade of Nations during the Opening Ceremony.P&GAs the Worldwide Olympic Partner in the personal care and household products category, P&G brands helped take care of many of the everyday needs of athletes and their families during the Olympic Games. The P&G Family Home welcomed 276 mothers, 260 athletes and 2,412 total guests over the course of the Games, with daily activities including hot towel shaves in barber chairs, hair styling and nail treatments. The P&G Olympic Village Salon also provided athletes with over 2,700 beauty and grooming services by brands such as Pantene¨, Gillette¨ and Head & Shoulders¨. On the road to Rio 2016, P&G and its brands sponsored athletes from more than 21 countries, while the company’s ÒThank You, MomÓ campaign kicked off in April 2016 with the launch of ÒStrongÓ Ð a film that has since been viewed more than 221 million times in 28 languages across multiple platforms.OMEGAAs the Official Timekeeper for the Olympic Games, Omega debuted several new timekeeping technologies in Rio, including high-speed photo-finish cameras, an advanced false start detection system and an innovative archery scoring system. In total, Omega provided 450 tons of equipment, 480 timekeepers, 335 sport-specific scoreboards, 79 public scoreboards, and 200km of cables and optical fibre to ensure the accuracy of results in Rio. In addition, Omega launched an international advertising campaign for the Olympic Games Rio 2016, which focused on the dreams of athletes and featured Omega’s brand ambassadors including Michael Phelps, Chad Le Clos, Sergio Garc’a and Jessica Ennis-Hill. Omega also created three unique timepieces to celebrate the Olympic Games taking place in Rio.SAMSUNGAs the Worldwide Olympic Partner in the Wireless Communications Equipment category, Samsung provided the most advanced mobile products to Rio 2016 to make these the most connected Olympic Games ever. The company partnered with the IOC to provide 12,500 Galaxy S7 edge Olympic Games limited edition mobile phones to all Rio 2016 Olympians and also worked with the Rio 2016 Organising Committee to develop the official mobile application of Rio 2016, which provided athletes, fans and consumers with updates on all the latest Games news. Throughout the Games, the Samsung Galaxy Studios located in the Olympic Park and Copacabana also featured immersive interactions and cutting-edge VR activities for fans and consumers to experience Samsung’s latest mobile products and technologies.PANASONICAs the Worldwide Olympic Partner in the Audio and Visual Equipment category, Panasonic supplied its state-of-the-art AV technology to the Opening and Closing Ceremonies, competition venues and broadcasting locations for Rio 2016. This included partnering with the Rio 2016 Organising Committee to become an ÒOfficial Ceremony PartnerÓ, providing turn-key visual solutions including full system design, projection mapping and technical operations to the Opening and Closing Ceremonies. Throughout the Olympic Games, Panasonic also welcomed visitors to its corporate pavilion, the ÒStadium of WondersÓ, which was located at Sugarloaf Mountain, in the Copacabana district, and screened content from Panasonic’s 25-plus-year support of the Games.VISAAs the exclusive payment provider at the Olympic Games, Visa created the most technologically advanced payment system ever at Rio 2016 and introduced three wearable payment innovations, including a payment ring for Team Visa athletes and clients, which allowed them to make contactless payments at the tap of their hand. Visa also partnered with Brazilian bank Bradesco to unveil a payment wearable band and worked with fellow TOP Partner and key global partner Samsung to bring mobile payments to life through Samsung Pay. Consumers were able to pay using their Visa on their Samsung device at any of the 4,000 point-of-sale payment terminals throughout the Olympic Park in Rio. Visa also supported more than 60 athletes from around the world as part of Team Visa, including the 10 athletes who made up the first-ever Refugee Olympic Team.OLYMPIC MARKETINGOLYMPIC REVIEW 55