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COCA-COLACoca-Cola has supported every Olympic Games since 1928 and once again refreshed Olympic athletes, officials and spectators with its beverages during the Olympic Games Rio 2016. In addition, Coca-Cola served as a Presenting Partner of the Olympic flame on its 95-day journey through Brazil as part of the Rio 2016 Olympic Torch Relay and celebrated the Games with fans around the world through its #ThatsGold global marketing campaign. During the Games, the company also entertained fans with an engaging showcasing experience in the Olympic Park and a hangout space for teens at the official Live Site in Praça Mauá.ATOSRio 2016 had more digital coverage than any previous Olympic Games and, as the Worldwide IT Partner and lead integrator, Atos was at the centre of this digital transformation by providing the complex IT systems and solutions that were vital to the success of the Games. Atos systems were responsible for distributing the results of every single event at Rio 2016 to the world in less than half a second, as well as processing 300,000 accreditations and providing real-time data analytics to monitor and neutralise 400 IT security events per second. Atos also introduced the first use of the Cloud at an Olympic Games to host the volunteer portal and the accreditation and workforce systems – reducing costs and improving efficiency.BRIDGESTONEBridgestone made its debut as a Worldwide Olympic Partner at Rio 2016. After signing with the IOC in 2014, the company was granted activation rights in Brazil, Japan, South Korea and the United States for Rio 2016 ahead of global rights that begin in 2017 and continue through 2024. In addition to extensive marketing campaigns in these territories, Bridgestone teamed up with the International Golf Federation to serve as the exclusive presenting partner of an interactive Fan Zone that hosted more than 7,000 visitors on-site at the Olympic Golf Course during the Games and contributed to the social legacy of Rio 2016 through its work with Transforma, the official education programme of the Rio 2016 Organising Committee.DOWAs the Official Chemistry Company of the Olympic Games and Official Carbon Partner of Rio 2016, Dow helped the first-ever Games in South America to build an unprecedented legacy for the whole region. This included introducing the most comprehensive carbon mitigation programme in Olympic history, which is expected to deliver over 2.2 million tons of third-party-verified greenhouse gas reductions, and partnering with Transforma – Rio 2016’s education programme. Dow science was also present in all four venue clusters of Rio 2016 and the Olympic Village – from wire and cable technologies to help broadcasters share the Games around the world to raw construction materials for venues such as the Olympic Tennis Centre and Olympic Aquatics Stadium and fields of play – while the company also participated in over 20 projects related to the event’s extended infrastructure.GEGE celebrated 10 years of Olympic Games sponsorship with Rio 2016, where it was involved in over 180 infrastructure projects, with its leading-edge technology being used in every venue. GE provided lighting to nine fields of play and other critical venues, ensured power connectivity to the International Broadcast Centre and power back-up with 3,000 Uninterruptible Power Supply units, and equipped the Olympic Polyclinic with cutting-edge healthcare technology and records management. For the first time, all Olympic physicians were also able to use a single system to manage health records electronically through GE’s Electronic Medical Records platform. Over 7,000 patient visits to the Polyclinic were processed with more than 1,500 diagnostics in MRI, Ultrasound and X-Rays performed during the Games period.WORLDWIDE OLYMPIC PARTNERS54 OLYMPIC REVIEW