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United States of AmericaNBCUniversal will show a record 6,755 hours of action on TV and digital networks. There will be a total of 2,084 hours of content across 11 NBCUniversal television networks including two specialty channels for basketball and football – in addition to 4,500 hours online on its NBC Sports Live Extra mobile app and website, which will also be made available on in its X1 video service. Viewers will be able to view live TV, online and on-demand content, with the option to search events through categories such as athletes and countries, as well as access real-time updates and statistics. For the first time in Olympic history, NBCUniversal will also distribute 4K Ultra HD content on a one-day delay and virtual reality programming, while it has also partnered with Snapchat to present “Live Stories” and an NBC Rio Olympic Discover channel on the social media platform.Great BritainIn Great Britain, the BBC will offer 4,233 hours of live sporting action from Rio 2016 across TV, radio, online and digital. Free-to-air channels BBC1, BBC2 and BBC4 will broadcast 496 hours of action alongside extensive coverage on BBC Radio 5 Live and the BBC Sport website. Up to 24 HD streams will also deliver every moment to fans whenever they want, wherever they are across mobile, tablet, desktop, connected TV and gaming devices, with 3,737 hours of live action.“Our primary broadcasting objective has always been to ensure that as many viewers as possible are able to experience the Games. Recent Games have demonstrated that through our partnerships with the world’s leading broadcast organisations, we can successfully use new technology and media platforms to reach more people with more coverage than ever before.”Timo Lumme, Managing Director, IOC Television and Marketing ServicesMEDIA GUIDE: IOC MARKETING / 09