Page 17Page 18
Page 17
Coke Lounge In the Rio 2016 Olympic Village, Coca-Cola will host the Coke Lounge – a place where athletes will be able to relax and unwind while enjoying an ice-cold Coca-Cola. The Coke Lounge will be a hub of celebration, giving all athletes the chance to create and share golden moments beyond the podium. In the Coke Lounge, limited edition gold aluminium bottles will be available to help athletes celebrate being part of the Olympic Games Rio 2016.Olympic Park ShowcaseWithin the Olympic Park, Coca-Cola will once again create an engaging showcasing experience for guests of all ages. The experience will include the sampling of commemorative aluminium bottles, a celebration of the Olympic Torch Relay (including photo opportunities with the torch), an area highlighting the long-standing partnership between Coca-Cola and the Olympic Games, and a pin trading and retail experience. A visually stunning activation, celebrating athletes from the Olympic Games, the area will be brought to life by Coca-Cola brand ambassadors. Coca-Cola StationCoca-Cola will create a hangout space designed to give teens the best experience of the Olympic Games outside the Olympic Park. Located at the official Olympic Games Rio 2016 Live Site in the Praca Maua area of Rio de Janeiro, the location will act as a real-time digital hub for the company and will feature a space for teens to have their photo taken with the Olympic torch, challenge one another to a dance competition and enjoy an ice-cold Coca-Cola. Coletivo Coca-Cola projectThe Olympic Games Rio 2016 will also see the Coletivo Coca-Cola project extended further through Coletivo Events – a training programme for young people from Rio de Janeiro’s favelas that aims to empower people from these communities through work. During the Olympic Games, Coca-Cola will employ young people from the initiative and train them to work within hospitality, venue operations and experiential roles, giving them valuable work experience and a once-in-a-lifetime chance to be part of the Olympic Games Rio 2016 in their home city.Coca-Cola has supported every Olympic Games since 1928 and will refresh Olympic athletes, officials and spectators with its beverages during the Olympic Games Rio 2016. Media Contact Kate Hartman kahartman@coca-cola.com +1 404 245 1084At a Glance• Coca-Cola has supported every Olympic Games since 1928• During Rio 2016, Coca-Cola will refresh Olympic athletes, officials and spectators with its beverages• Coca-Cola will also host the Coke Lounge for athletes in the Olympic Village, an engaging Coca-Cola showcase in the Olympic Park, and an Olympic themed hangout space at the official Olympic Games Rio 2016 Live Site in the Praca Maua area of Rio de JaneiroFor more information, visit www.coca-colacompany.com