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“As the longest continuous partner of the Olympic Games, we are honoured to be a part of the first Games to be held in South America. Through the Olympic Torch Relay, we have had the chance to showcase the rich and diverse culture of Brazil to fans around the world. Now, we look forward to bringing the Olympic Games experience to life for teens in Rio de Janeiro and across the globe through our Coca-Cola activations.”Thierry Borra, Director, Olympic Games Management, The Coca-Cola CompanyCoca-Cola16 / IOC MARKETING: MEDIA GUIDE