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McDonald’sMcDonald’s support of the Olympic Movement began with the Olympic Winter Games Grenoble 1968, when the company airlifted hamburgers to USA athletes after they reported being homesick for McDonald’s food. The Olympic Games Rio 2016 marked the company’s 11th consecutive Games as the Official Restaurant, with McDonald’s setting out to celebrate the spirit of the Games with everyone around the world. McDonald’s Olympic activities therefore created opportunities for connections between fans, athletes and customers through the power of friendship as part of its #FriendsWin digital initiative, which celebrated the spirit of friendship that is at the heart of the Olympic values.“In Rio, McDonald’s provided a once-in-a-lifetime experience for kids to take part in the Rio 2016 Opening Ceremony and walk in the Parade of Nations with athletes from 207 countries. By gathering kids from all around the world, McDonald’s was able to provide an environment for kids to build friendships, and to create memories and experiences that will last forever.” Colin Mitchell, Vice President, Global Brand Marketing, McDonald’s 50,000Meals served to athletes and others in McDonald’s on-site restaurant in the International Zone95Olympic Crew members from Brazil, Japan, Korea, China and the United States staffed the McDonald’s on-site restaurant100Children travelled to Rio as part of McDonald’s Olympics Kids programme066 SPONSORSHIP