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SUPPORTING PEAK PERFORMANCEGE is a proud sponsor of the Brazilian canoeing team and, since 2015, has worked with them in the development of software to monitor and analyse athletes’ training in real time. The team had an outstanding Games in Rio, with Isaquias Queiroz winning two silvers and one bronze to become the only Brazilian athlete to ever win three medals in a single edition of the Olympic Games. UNPRECEDENTED CUSTOMER ENGAGEMENTThe Olympic Games Rio 2016 gave GE an opportunity to host over 800 guests in a programme that included tours of the company’s Global Research Centre in Rio where it undertakes technology research and development in key industries including Oil & Gas, transportation and healthcare. GE achieved unprecedented reach and engagement with its audiences both in Brazil and globally, with its Olympic sponsorship stories generating 100% positive media coverage in over 15 countries, across traditional channels as well as social media.LEAVING A MEANINGFUL LEGACY As part of GE’s commitment to the Olympic Games and their host cities, its legacy gifts to Rio de Janeiro include better, more efficient lighting for critical public spaces including Flamengo Park, Rio’s largest public park and the venue for the Olympic sailing and cycling events, and the Lapa area, a central and historical district. GE’s LED floodlighting and roadway fixtures with tele-management technology will decrease power consumption with between 50-78% energy savings, will save Rio City Hall maintenance expenditure, increase the sense of security and improve lighting quality for the enjoyment and benefit of Rio’s inhabitants and visitors. In addition to this lighting gift, GE is transforming the technology at Souza Aguiar Hospital based in the city of Rio de Janeiro. Souza Aguiar Hospital delivers care to a largely under-served population in Rio, operating the second largest emergency centre in Latin America. Here, they treat an average of 7,500 patients performing 600 surgeries per month. To improve the efficiency, number of surgeries and patient safety through lower radiation dosage, GE will replace the dated installed base of surgery/diagnostic imaging equipment with more advanced technology and provide radiology imaging systems (PACS) for the renovated Radiology clinic. This equipment will mean more patients can be treated faster with a potential increase in surgeries performed of 30%.SPONSORSHIP065