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BridgestoneBridgestone, the world’s largest tyre and rubber company, made its debut as a Worldwide Olympic Partner at the Olympic Games Rio 2016. After signing with the IOC in 2014, the company was granted activation rights in Brazil, Japan, South Korea and the United States for Rio 2016 ahead of global rights that begin in 2017 and continue through 2024. With more than 90 years of history in Brazil, Bridgestone was proud to support the first-ever Olympic Games held in South America through a passion for performance and a commitment to serving society that it shares with the Olympic Movement.CHASE YOUR DREAMBridgestone’s global manifesto for the Olympic Games, entitled “Chase Your Dream,” was created to guide the company’s efforts around its Worldwide Olympic Partnership. This manifesto came to life at the Olympic Games Rio 2016 through more than 400 banners, billboards, street signs and out-of-home advertisements that canvassed the host city.“Rio 2016 was an incredibly valuable experience for Bridgestone. We take great pride in being part of the Olympic Movement, and we are truly inspired to build upon the strong foundation we’ve established through our first Olympic Games.” Masaaki Tsuya, CEO and Representative Executive Office, Bridgestone Corporation7,000+People visited the interactive Fan Zone at the Olympic Golf Course270,00 Students and teachers were reached throughout Brazil by Bridgestone’s partnership with the Transforma education programme999 MillionCombined media and social media impressions were generated by Bridgestone’s efforts around the Olympic Games Rio 2016054 SPONSORSHIP