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LICENSED PRODUCTSThe Rio 2016 Organising Committee agreed contracts with approximately 70 licensed companies to provide official products for the Games, in categories such as apparel and footwear, sporting goods, household goods, accessories, stationery, souvenirs, toys and many others. Among the highlights were plush mascot toys, Havaianas flip-flops – which became the biggest sellers of the Games, with 2.5 million pairs sold – and Lego models of the Rio 2016 mascots, which were offered for the first time in the history of the Olympic Games.RETAIL OPERATIONS The incredible popularity of the Rio 2016 licensed products was highlighted by the hordes of fans that flocked to the two huge Megastores that operated within the Barra Olympic Park and on Copacabana Beach throughout the Games.In total, 3.5 million fans passed through the doors of these Megastores, while licensed products were also offered at more than 40,000 independent retailers throughout Brazil and in the 132 official Rio 2016 stores that were located at airports, shopping centres and hotels across the country. Official stores also operated in the Athletes’ Village and at all the Olympic venues during the Games, while an official online store was also available for Brazilian customers.“As a mom of two kids, I couldn’t leave Rio without some official merchandise. I bought the official mascot, some T-shirts, a hat, a couple of mugs and some playing cards. I also bought myself a pair of Havaianas.” Canadian fan Jaime Damak4,200SQMSize of Olympic Park Megastore3.5 MillionMegastore visitorsR$380(USD 120) average spend per customer112 LICENSING AND MERCHANDISING