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Licensing and MerchandisingWith over 5,000 licensed Rio 2016 products on offer in the 132 official Rio 2016 stores and more than 40,000 authorised points of sale across Brazil, there was certainly no shortage of options for Olympic fans looking to find a special souvenir from the first Olympic Games to be held in South America.From pins and pens to towels and T-shirts, the Rio 2016 licensing programme featured a huge range of products to suit all tastes and budgets and proved to be a huge success, generating over R$1bn (over USD 300m) in retail sales to help support and promote the Olympic Games Rio 2016, while also showcasing the unique identity of the host city.“We welcomed more than 3.5 million Olympic fans at the Megastores in Copacabana and the Olympic Park who were looking to take home a unique souvenir of Rio 2016 – whether that be a T-shirt, mascots, sporting goods or the famous Brazilian flip-flops, which were among our biggest sellers.”Sylmara Multini, Director of Licensing & Retail, Rio 2016 Organising Committee5,000Official products on offer132Official Rio 2016 storesR$1BN(USD 300m) in retail salesLICENSING AND MERCHANDISING111