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France’s beloved Badoit sparkling mineral water brand unveiled three new flavoured waters in 2015 – and chose the 330ml sleek can format for its chic new offerings. The new packaging format, available in retail shops throughout the country, was a strategic move by Badoit – a brand closely associated with glass bottles since its foundation in 1837. Understanding the demands of today’s consumer, Badoit has introduced its water into the sleek format to meet the growing trend of on-the-go consumption. The can’s ease of transportability and optimised weight, coupled with its premium appeal, make it the format of choice to target consumers between 25 and 35 years. Featuring Badoit’s recently redesigned brand identity, the three eye-catching cans boast vibrant coatings in red (Badoit Rouge), green (Badoit Citron Vert) and yellow (Badoit Citron), significantly adding to the dynamic overall appeal.SLEEK IS CHICEUROPEAN CAN MARKET REPORT 2016 51COUNTRY REPORTS