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CansRellable glassNon-rellable glassRellable PETNon-rellable PETSource: Industry estimates based on consumptionCoca-Cola fans saw their old favourites get a new look in 2015, as the company refreshed the packaging for each of its core brands – including Coca-Cola, Coke Zero and Coke Light. The new design aimed to unify the look of its various drinks, simplifying their appearance and visually connecting the entire “Coca-Cola family” under one brand. The “split” design that launched in Spain sports a horizontally divided look, with Coke’s trademark red colour appearing above the horizontal ribbon on every can, and the variant’s signature colour appearing below (black for Coke Zero, silver for Coke Light). A UNIFIED APPROACHTOTAL CAN 708MFILLINGS DOWN 12.8%BEER CAN 164MFILLINGS UP 17.3%SOFT DRINKS CAN 544MFILLINGS DOWN 19.1%BEER SHARE OF MARKET BY PACK TYPE, 2015SOFT DRINKS SHARE OF MARKET BY PACK TYPE, 2015 6% Cans 44% Refillable glass 50% Non-refillable glass 22% Cans 4% Refillable glass 4% Non-refillable glass 70% Non-refillable PETPORTUGALEUROPEAN CAN MARKET REPORT 2016 47COUNTRY REPORTS