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CansRefillable glassNon-refillable glassRefillable PETNon-refillable PET201120122013201420153054408132614273297239563069421030414335SOFT DRINKSBEERSOFT DRINKSBEERSOFT DRINKSBEERSOFT DRINKSBEERSOFT DRINKSBEERSpain’s booming tourism industry provided another stimulus to the country’s canned beverage market in 2015, as a record number of overseas visitors helped drive can fillings up by 8% year-on-year.The second successive year of growth comes on the back of Spain’s ongoing economic recovery, with the country officially exiting recession in late 2013 and the economy growing by 1.4% during 2015, as consumer spending and investment improved. Indeed, 2015 was the country’s first full year of growth since the financial crisis of 2008 and, with Spain’s central bank forecasting economic growth of more than 3% in 2016, the outlook continues to look bright.Much of the recovery has been due to the strength of Spain’s tourism industry, which is a major source of income for the country’s economy and accounts for 11% of GDP, according to the National Statistics Institute (INE). Spain welcomed a record number of tourists for the second successive year, with 68.1 million overseas visitors in 2015 – an increase of 4.9% on 2014. This has also had a positive impact on the canned beverage market, with canned drinks proving to be the perfect choice for thirsty tourists to consume on the go. Soft drinks fillings rose by 9.4%, while beer can fillings have increased by 6.3%. Portugal has also witnessed encouraging signs of economic recovery in recent years, leading to increased consumer spending and reduced unemployment, which in turn has benefited retail sales of canned drinks. While total can fillings decreased by 12.8% to 708 million in 2015, there was healthy growth in the canned beer sector, with fillings up by more than 17%. These large variations can mainly be attributed to the regular movement of some fillings between Portugal and neighbouring Spain, which can often lead to big fluctuations from one year to the next.SPAIN & PORTUGALIBERIA’S ECONOMIC RECOVERY CONTINUES, AS RECORD TOURISM AND INCREASED CONSUMER SPENDING HELP DRIVE BEVERAGE-CAN FILLINGS Source: Industry estimates based on consumptionMARKET SNAPSHOT• Iberia’s economic recovery continues• Record tourist visitors help boost can fillings• Can proves perfect choice for on-the-go consumptionA YEAR IN NUMBERSTOTAL CAN 6.8BNFILLINGS UP 8%BEER CAN 3.1BNFILLINGS UP 6.3%SOFT DRINKS CAN 3.7BNFILLINGS UP 9.4%SOFT DRINKS SHARE OF MARKET BY PACK TYPE, 2015 28% Cans 10% Refillable glass 2% Non-refillable glass 60% Non-refillable PETBEER - SHARE OF MARKET BY PACK TYPE, 2015 42% Cans 24% Refillable glass 33% Non-refillable glass 1% Non-refillable PETTHE SECOND SUCCESSIVE YEAR OF GROWTH COMES ON THE BACK OF SPAIN’S ECONOMIC RECOVERY SPAIN PORTUGALCAN FILLINGS FOR BEER AND SOFT DRINKS, 2011-2015 (MILLIONS OF UNITS)SPAIN46 EUROPEAN CAN MARKET REPORT 2016 COUNTRY REPORTS