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Left Les Can’Men spread the word at Paris Games Week Above Cada Lata Cuenta’s summer camps raised awareness about recycling among children aged 6-16 Top Can Dunk proved a huge success in GreeceGREECEThe Can Dunk Facebook game was a success across Europe, particularly so in Greece, thanks to the additional media Kathe Kouti Metrai (KKM) created around the game. Not only did KKM post multiple strongly visual calls to action encouraging Facebook fans to play – stepping up to daily reminders as the game drew to a close – but they also created posts that encouraged players to compete against their colleagues, other countries and even a league table of the highest Greek scorers, while also reminding players that they could play as often as they liked and suggesting what they might spend their winnings on. KKM also made liking its page – and then sharing the player’s score on their own personal Facebook page – a condition of entry, thereby pushing its page’s “likes” total to more than 2,000. CHAQUE CANETTE COMPTE’S RECYCLING POINTS SAW 94% OF 300,000 CANS OF COCA-COLA GIVEN OUT AT PARIS GAMES WEEK AND 99% OF 25,000 CANS OF FANTA AT VIDEO CITY PARIS RECYCLEDSPAINThe newest addition to ECC, Cada Lata Cuenta, launched in July 2015 with a nationwide summer camp programme aimed at creating greater awareness among children aged 6-16 about the benefits of recycling cans. Thanks to a combination of targeted games supported by, videos, branded bins and posters, CLC’s first initiative was able to reach approximately 700 young people.n EUROPEAN CAN MARKET REPORT 2016 33RECYCLING