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2015 HIGHLIGHTSUKEvery Can Counts commissioned a survey of over 3,000 people in the UK to uncover their can purchasing, consumption and disposal habits. The results made interesting reading: while 80% of respondents use recycling facilities at home, that figure fell dramatically when out and about, with 55% failing to actively recycle their empty drinks cans – and many claiming that lack of readily accessible recycling points was to blame. The survey also revealed that the public consumption of cans goes up by 43% in the summer months, backing up ECC’s tendency to focus its marketing efforts during this period. This also chimed with another of ECC’s 2015 initiatives – “KAnival Krush”, a recycling can exchange at the Notting Hill Carnival in London. The campaign was run with branding partners A.G. Barr’s KA brand and Suez Environment, waste management contractors for the Royal Borough of Kensington and Chelsea (RBKC), and aimed to encourage recycling by exchanging bags of empty drinks cans for a free can of KA “Karnival Krush”. The campaign was a huge success, with over 10,000 cans of KA Karnival Krush given out – and the same number of bags of empty drink cans sent for recycling. Above London’s KAnival Krush swapped cans of Barr’s Karnival Krush for bags of empty recyclable cans Below Cosplayers joined the campaign at Paris Games Week, encouraging gamers to recycle their cansFRANCEChaque Canette Compte (CCC) teamed up with Coca-Cola to introduce CCC recycling points at Paris Games Week 2015 and Video City Paris 2015. CCC’s presence was highlighted with numerous recycling boxes – including over 100 at Paris Games Week – CCC volunteers and most memorable of all, Les Can’Men – branded ‘cosplay’ figures who were ready to pose for photographs with visitors. Both events were a resounding success: of the 300,000 cans given out by Coca-Cola at Paris Games Week, 94% were recycled, as were 99% of the 25,000 cans of Fanta distributed at Video City Paris. A survey of Paris Games Week visitors proved equally positive, with 99% of attendants stating that they found the CCC campaign useful, and 34% likely to change their recycling habits as a result. Coca-Cola benefited too, with 88% agreeing that the CCC association improved the image of the brand. LONDON’S KANIVAL KRUSH WAS A HUGE SUCCESS, WITH OVER 10,000 CANS OF KA KARNIVAL KRUSH GIVEN OUT – AND THE SAME NUMBER OF BAGS OF EMPTY DRINK CANS SENT FOR RECYCLING32 EUROPEAN CAN MARKET REPORT 2016 RECYCLING