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When the band toured the record, Scarfe’s animations were projected onto a wall constructed as the show progressed. Meanwhile, huge puppets intended as 3D representations of his characters moved around the auditorium. It remains one of the most iconic and boldly ambitious moments in pop history – and it was the vision of architect Mark Fisher, whose company Stufish would go on to design most of the grandstanding rock spectaculars of our times, from U2 to Madonna to The Rolling Stones. Interestingly, the whole exhibition space is being designed by Stufish themselves, who promise to bring the same kind of innovation to the V&A as they did to the Pink Floyd albums and live shows. And yet, for all that Their Mortal Remains is a celebration of the way music dovetailed with image and performance, the question of what an archetypal Pink Floyd design looks like will probably remain unanswered – little connects a blank wall with a cow in a field (the cover to Atom Heart Mother) or a pig above a power station (Animals).Perhaps their lasting legacy is less about a coherent design ethic and more a wildly ambitious desire to push the envelope, to be unafraid of innovation. It’s a neat coincidence that just a few weeks before the Pink Floyd show opens, a new record is released by Gorillaz – Damon Albarn’s ‘band’ that exists entirely as a series of illustrations, whose albums have concepts and augmented reality apps, and whose performances have included holograms. Pink Floyd, surely, would be proud. 676 Hipgnosis poster for The Massed Gadgetsof Auximines, 19697 The Teacher by Roger Waters, 1978IMAGES: 6 © VICTORIA AND ALBERT MUSEUM, LONDON; 7 © ROGER WATERSThe Pink Floyd exhibition: Their Mortal RemainsUntil 1 October 2017Victoria and Albert Museum, Cromwell Road, London, SW7 2RLDaily, 10am–5.30pm, £22/£18vam.ac.ukSUMMER OF LOVEInfluential album artwork from 1967, the year of Pink Floyd’s debutLove/Forever Changes A psychedelic fusion by Bob Pepper, who illustrated the covers of many sci-fi novels.The Velvet Underground & Nico The banana skin on the first version of this cover could be peeled back –revealing a nude fruit.The Beatles/Sgt Pepper’s Lonely Hearts Club BandNot a collage, but a studio shot of cutouts, objects and the band in costume.The Arts Society ReviewSummer 201732PINK FLOYD