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P&GProcter & Gamble Ð maker of Tide, Pampers and Head & Shoulders Ð is continuing the company’s commitment as the Proud Sponsor of Moms for the Olympic Games Rio 2016 with the newest instalment of its award-winning ÒThank You, MomÓ campaign, recognising that a mother’s strength inspires her children to achieve their dreams. P&G brands will support athletes, mothers and families during the Games through two activations onsite in the Olympic Village. The P&G Family Home will provide a home away from home, including beauty and grooming treatments, laundry services, and a beachside oasis for Olympians to relax and watch the Games with family. The P&G Salon, meanwhile, will help athletes confidently step out onto the world’s stage looking their best.OMEGAOmega is the Official Timekeeper for the Olympic Games Rio 2016 and will introduce new timekeeping technology across different sports and venues. In athletics, a new photo-finish camera, known as the Omega Scan’O’Vision MYRIA, will capture 10,000 images per second to determine the winner of each race, while the false start system has also been enhanced by new software, sensors and communication technology. In archery, Omega will use a built-in scanning system for the first time to revolutionise the accuracy of measurements. High-resolution scoreboards across different venues have also been designed to display text, live information, animations, athlete pictures and visual imagery, while scoreboards in golf will be placed on four dedicated tees, displaying information such as current scores, stroke speed, distance and height.SAMSUNGAs the Worldwide Olympic Partner in the Wireless Communications Equipment category, Samsung will bring the most advanced mobile products to the Olympic Games Rio 2016 to make these the most connected Games ever. These include the Official Rio 2016 app, which is designed to support the Olympic Games operations by providing all of the latest news, schedules and results. The Samsung Olympic Studio will present interactive product experiences, notably a unique 4-D Virtual Reality offering that will allow visitors to feel the exhilaration of Olympic events such as mountain biking and kayaking. Samsung has also teamed up with award-winning director Morgan Neville to create ÒA Fighting ChanceÓ, an Olympic Games documentary short which gives a unique perspective into the lives of four Olympic hopefuls around the world.PANASONICFor the Olympic Games Rio 2016, Panasonic has partnered with the Organising Committee as an ÒOfficial Ceremony PartnerÓ, and will provide cutting-edge audio-visual technologies to enhance the Opening and Closing Ceremonies for spectators at the iconic Maracan‹ Stadium and audiences around the globe. Panasonic will also supply LED Large-Screen Display Systems to the Live Site, an outdoor entertainment area in Rio de Janeiro where spectators can share the excitement and emotion of the Games. Panasonic’s corporate pavilion, called ÒStadium of WondersÓ, will be in operation at Sugarloaf Mountain on 7-21 August. The pavilion will screen visual content accumulated over Panasonic’s 25-plus-year support of the Olympic Games and feature interactive exhibits to enable visitors to experience Olympic events through the athletes’ eyes.TOYOTA*In 2015, the Toyota Motor Corporation became the 12th member of the TOP Programme, in the newly created mobility category. Toyota will join the TOP Programme in 2017 (TOP IX), but was granted marketing rights in Japan with immediate effect. The mobility category is designed to support the sustainability goals of the Olympic Movement, ensuring it adopts the most sustainable and efficient mobility solutions. In line with Olympic Agenda 2020, the IOC and Toyota will work with the Organising Committees and National Olympic Committees through to 2024 to support these solutions. The aim is to help with safer, more efficient mobility, including intelligent transport systems, urban traffic systems and vehicle-to-vehicle communications systems. The partnership will help deliver a mobility legacy in the host cities and countries.VISAVisa is the exclusive payment card and the official payment system for the Olympic Games Rio 2016, and will implement and manage the payment system infrastructure network throughout all Olympic venues. Visa aims to use the Games as a showcase for acceptance and payment innovation, transforming the way Olympic fans pay for their purchases regardless of payment preference Ð whether they swipe, dip, tap or click Ð using Visa. Visa continues to provide financial and marketing exposure to more than 40 athletes in the run-up to and during the Games. All of these athletes are members of Team Visa Rio 2016, and are selected based on criteria including their personal journey to the Games, athletic achievements and community involvement.*Bridgestone marketing rights are limited to Brazil, the Republic of Korea, Japan and the USA until the end of 2016, and are worldwide from 2017 onwards. Toyota marketing rights are limited to Japan until the end of 2016, and are worldwide from 2017 onwards.OLYMPIC REVIEW 53TOP PARTNERS