Page 49

VENUES75 PENCE of every pound spent on the 2012 Games went towards providing a legacy for East London residents98%of Games-related contracts that were awarded ahead of London 2012 went to UK-based companiesincrease in overseas visitors to London in the year following the Olympic Games London 2012visitorTHE MAGIC OF THE GAMES: LONDON 2012LEGACY IN NUMBERSTRANSPORT ECONOMICEstimated amount (GBP) the 2012 Olympic Games will have generated for the British economy by 201716.5 BILLION200 MILLION +8.4%4.5 MILLION increase in public transport capacity in Beijing following the 2008 Olympic Gamesestimated increase in tourists visiting Sydney per year following the 2000 Olympic Gameseconomic uplift Atlanta reported as a result of hosting the 1996 Olympic Gamesinjected into the Vancouver economy following the 2010 Games, lifting economic growth by 0.8 per cent1.6 MILLION 550 EVENTS187 EVENTSUSD 5 BILLION CAD 600 MILLIONmeals each year are now served by organisations that have adopted London 2012’s sustainable food standardsFollowing the Olympic Winter Games Vancouver 2010, awareness of Whistler as a ski resort increased from 32% to 45% in the UK, 19% to 42% in Germany and from 48% to 62% in Australiahosted by Utah since the 2002 Olympic Winter Gamesand 577,500 spectators hosted by Turin Olympic Park in the two years following the 2006 Olympic Winter GamesAccess to public transport in Rio de Janeiro among city’s population201663%200916%TOTAL AWARENESS INCREASE IN THE UNITED KINGDOMTOTAL AWARENESS INCREASE IN AUSTRALIATOTAL AWARENESS INCREASE IN GERMANY13%14%23%OLYMPIC REVIEW 49LEGACIES