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The Olympic Games Rio 2016 benefi ted from the support of the 11 Worldwide Olympic Partners. They provided direct assistance to the Rio 2016 Organising Committee through products, services, technology, expertise and staff, playing an integral role in the staging of the Games.Through their extensive global marketing campaigns, the Worldwide Olympic Partners also helped to promote Rio 2016 around the world, building excitement ahead of the Opening Ceremony and increasing the support for Olympic athletes.In addition to the Worldwide Olympic Partners, Rio 2016 also benefi ted from a domestic sponsorship programme, managed by the Rio 2016 Organising Committee, which granted exclusive marketing rights to sponsors within Brazil.Featuring seven domestic partners, 12 offi cial supporters and 30 offi cial suppliers, the programme enjoyed great success, raising signifi cant funds to support the Games and providing the Organising Committee with expertise for specifi c operational needs throughout its planning and operational phases. ÔOUR RELATIONSHIP WITH THE WORLDWIDE OLYMPIC PARTNERS IS MORE THAN A COMMERCIAL RELATIONSHIP, IT IS A PARTNERSHIPÕ THOMAS BACH, IOC PRESIDENTSPONSORSHIPTICKETINGFrom the cacophony of noise produced by passionate fans in iconic venues such as the Maracanã, the Maracanãzinho and the Beach Volleyball Arena, to the huge crowds of people who gathered in the Olympic Park each day, the Olympic Games Rio 2016 delivered the carnival atmosphere that the Brazilian city is famed for.The Rio 2016 Ticketing Programme was designed to allow as many people as possible to enjoy the Games experience, with more than half of the tickets available for R$70 (about USD 22) or less, and the cheapest tickets costing just R$40 (about USD 13). In total, the Rio 2016 Organising Committee sold 6.2 million tickets for the Games and raised R$1.235 billion (USD 390 million) for the Rio 2016 operating budget. The unique party atmosphere created during Rio 2016 was not limited to the Olympic venues, with fans also congregating at specially equipped Live Sites in the Barra and Deodoro Olympic Parks and in Rio city to watch live coverage of Olympic events on the big screens.In Barra Olympic Park, the 26,000m2 Live Site – which was also home to a programme of cultural events – welcomed almost 300,000 fans during the Games, while the Deodoro Live Site attracted more than 56,000 people.Within the city of Rio, a Live Site in the popular Parque Madureira also saw OLYMPIC MARKETING52 OLYMPIC REVIEW