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If you’re looking to relive the many high points of the Olympic Games Rio 2016, meet the stars of tomorrow or fi nd out more about the people who make today’s Olympians tick, the Olympic Channel is the place for you. Available 24 hours a day, seven days a week, it also tells the extraordinary life stories of some of the world’s greatest athletes, and offers live coverage of top sporting competitions, the latest news from the Olympic Movement and much more. expect to see their heroes in a new light through an exciting programming line-up focused on elite athletes and their quest for success.“We want to take it from the core of being a rich content experience to more of an engagement platform,” says Parkman, “so that people can build their own communities; follow their own sports, athletes and countries; and fi nd ways to participate, train better and compare their training to elite athletes. We also want people to use it as a social site, so that it becomes one of the millennial generation’s go-to places to engage in sport.”By the end of the fi rst quarter of 2017, the Channel will be available in nine additional languages, reinforcing its worldwide scope. With content also geared towards particular regions in partnership with different rights-holders and production companies around the world, this will lead to a more personalised experience for Olympic fans, no matter which territory they’re in.“In terms of the user experience, there will be more interactivity, more engagement and more opportunities to personalise your experience,” explains Parkman. “Meanwhile, in terms of content, what we want to do over the next 18 months is begin telling the narrative of PyeongChang 2018, so that throughout the lead-up to the Games, more people will become familiar with the athletes and their stories.”Ultimately, the Channel was built to sustain the excitement of the Games between editions by keeping fans engaged with the Olympic sports and athletes all year round. Then, when the millennial viewership tune in for those 17 days, they will be more connected to the Games, its core values, and the athletes at the heart of the Olympic Movement. “I think the Channel will continue inspiring, engaging and motivating the younger generation to come closer to the Olympic Games – and to the Olympic sports in general – on a 24/7 basis,” Exarchos says. “We hope to use the Channel to get the younger people to go out and take up sports, meet people and lead an active lifestyle, which can only be benefi cial for the Olympic Movement.” ■By Blandine PotemskyMAKE THE MOST OF THE OLYMPIC CHANNELTo make the most of all the content on offer at the Olympic Channel, simply follow our tips and recommendations below: From Google Play and iOS Stores and/or go to olympicchannel.com. To sign up and get personalised content and notifi cations you can use your Facebook or Google+ account details or your email address.Click on the sport icons to choose your favourite sports and click on the heart icons to select your favourite programmes. Aside from the latest sports news, the Olympic Channel provides live and video-on-demand coverage of sporting events, and offers original programming on demand, which you can also enjoy enjoy via the linear version of the platform (available on the TV menu at the top of the homepage). So if you can’t decide what to watch, just click the play button, sit back and relax with some fun and inspiring stories! Most programmes are subtitled in the following languages: Portuguese, Spanish, French, Arabic, Russian, German, English, Chinese, Japanese and Korean. Download the Olympic Channel App Create your Olympic Channel profi leEnjoy original content on the Olympic Channel1 2 3 4 Select your favourite programmesOLYMPIC REVIEW 45OLYMPIC CHANNEL