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alternatives. We are presenting a list of names to the Trustees for their consideration and we will also be discussing the implications of a name change. The process of evaluating the name will take time and we want to reassure you that even if NADFAS changes its name, the offer of expert lectures on your doorstep will not.What’s next?Once we have agreed the future direction of the name, we will turn our attention to the visual identity, working with one of the UK’s leading designers Jim Sutherland. It’s vital that each Society can retain its own local personality, but we have recommended that the future visual identity becomes more coherent across the Societies – fl exible enough to allow for local variation and a sense of place, but connected enough to communicate that each Society is also part of a bigger, international organisation. It also needs to refl ect the creativity of NADFAS – the arts content is fantastic, but again the current visual identity often doesn’t refl ect this.Pictured: Feedback suggests that members would like to change the name of NADFAS – workshops examined new possibilitiesto hear from as many of you as possible. To submit confi dential ideas and opinions regarding the development of the new brand, please email Jane Wentworth Associates directly: nadfas@janewentworth.com. If you have any concerns and would like to discuss these with NADFAS, please email Isabel Cooper, Communications Manager, at: icooper@nadfas.org.uk or write to her at NADFAS House, 8 Guilford Street, London WC1N 1DA.We look forward to sharing how the brand project is progressing in the next issue of the Review. ■ Tell us what you think Thank you to all the Chairmen who completed our survey on behalf of their Societies and for those of you who emailed us directly with your ideas. We are hugely appreciative of the time taken to respond to our questions. Your opinions have proved invaluable to the ongoing brand process – not only in helping us better understand what it is that you value about your local Society, but also what you would like to see NADFAS achieve in the future. We want TIMELINEThe new branding will be revealed to Societies in Spring 2017. It will be adopted by NADFAS from May 2017 onwards, following the AGM. Templates and Brand Guidelines will be made available to Societies, who may adopt the new branding as and when they choose to do so.REBRANDING www.nadfas.org.uk NADFAS REVIEW / WINTER 2016 9