Page 7

Rio 2016 Broadcast HighlightsOBS will feature a number of innovations as part of its broadcast plan for the Olympic Games Rio 2016, including: 8K Super High Vision – OBS will work with Japanese broadcast partner NHK to provide broadcasters with live coverage of selected Olympic events in 8K Super High Vision (SHV), which is 16 times the resolution of High Definition. In total, OBS will provide approximately 130 hours of live 8K SHV coverage from the Opening and Closing Ceremonies, swimming, judo, athletics, basketball and football. Virtual Reality (VR) – For the first time in Olympic broadcasting history, viewers from around the world will be able to enjoy the excitement of the Games in High-Definition Virtual Reality (VR), providing a truly unique viewing experience. Using a compatible headset, viewers will be virtually transported to the heart of the Olympic action with VR coverage including the Opening and Closing Ceremonies and one key event per day. Live 360-degree Olympic content and highlights packages will be available through VR technologies and Video on Demand (VOD) and can also be viewed without a VR headset. Currently, 12 RHBs have subscribed to the service, with additional agreements still pending, which in the end could result in VR coverage being available in up to 31 territories.Olympic Video Player (OVP) – the OVP is an advanced multi-platform video player for desktop computers, tablets and smartphones, offering live streaming and on-demand video of every competition session at Rio 2016. It is designed to enhance and complement the enjoyment of the Olympic viewing experience, and will be provided to RHBs to enable them to meet the increasing demand for digital coverage from their audiences. The OVP will be made available in 56 territories, with 15 separate platforms under development.“This summer in Rio de Janeiro, OBS will be producing an unprecedented number of hours of content. But in addition to this offering, OBS will use the Rio Games as an accelerated laboratory for exploring some of the new technologies that will shape the future of sports broadcasting, such as Ultra-HD and Virtual Reality.”Yiannis Exarchos, OBS CEOFor more information about Olympic broadcasting, please visit the IOC’s official website (www.olympic.org/broadcasters).Did You Know?Olympic broadcast revenues for 2013-2016 are forecast to be USD 4.1 billion – a 7.1 per cent increase compared with the period from 2009-2012At a Glance• Potential audience reach of more than 5bn is the largest ever for the Olympic Games• More coverage will be available than any previous Olympic Games, with a record number of hours on both TV and digital platforms• Rio 2016 is expected to be the first Olympic Summer Games to have more coverage on digital platforms than on TVMEDIA GUIDE: IOC MARKETING / 07