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Monitoring ProgrammeImplemented to guarantee protection for the rights of official Rio 2016 marketing partners and licensees, the monitoring programme aims to identify any ambush marketing or piracy activities. Licensed ProductsOne of the success factors of the Rio 2016 Licensing Programme is the monitoring programme implemented by the Brand Protection team, together with the public security authorities, in order to curb and fight the sale of counterfeit Rio 2016 products. In addition, the licensed products are covered by a special identification system featuring Rio 2016 holographic seals, tags and labels developed to prove the authenticity of official products and provide security information. This system also combats counterfeit products through online brand protection measures.Ticketing Besides monitoring ambush marketing and unofficial products, the Brand Protection team is also responsible for the global monitoring of ticket sales, supported by an online monitoring agency, to ensure the programme’s success.Clean Venue PolicyUnlike other major sporting events, the Olympic Games operate a “clean venue” policy. The aim of this policy is to prevent any commercial, political or religious advertising at Games venues, guaranteeing that the main focus is on athletes and sport. Rio 2016 and the IOC focus their brand protection action at Games-time on ensuring compliance with the clean venue policy in venues and guaranteeing that the operational rights of marketing partners are respected.Out-of-home advertising The out-of-home (OOH) advertising programme is designed to secure outdoor media properties in the Rio 2016 host cities (Rio de Janeiro, São Paulo, Belo Horizonte, Manaus, Brasília and Salvador) for the official Games partners, therefore avoiding any ambush marketing opportunities.