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The Rio 2016 BrandThe emblem of the Olympic Games Rio 2016 was unveiled as part of the New Year celebrations on Copacabana beach on 31 December 2010. Composed of multi-coloured figures holding hands over the Olympic symbol and the words “Rio 2016”, the logo forms the centrepiece of the Games brand, which is inspired by the Organising Committee’s vision: “All Brazilians uniting to deliver the greatest festival on earth and proudly advancing our national promise of progress.”The brand was based on the concepts of passion and transformation, which reflect both the Olympic Games Rio 2016 and modern-day Brazil – a country full of passion that is in the process of transforming itself into a world leader. Four pillars – harmonious diversity, contagious energy, exuberant nature and the Olympic spirit – support the brand positioning. These are all combined to give Rio 2016 its colourful identity.“The Olympic Games Rio 2016 brand communicates passion and transformation. The passion cariocas and Brazilians, in general, have for sport and celebration. And the transformation the Games are already bringing to Rio and Brazil.”Carlos Arthur Nuzman, Rio 2016 President