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BradescoBradesco became the first national sponsor of the Olympic Games Rio 2016 in November 2010, with exclusive rights in the Finance and Insurance Services categories. The Bradesco bank has an impressive track record as a Brazilian sports sponsor and, in addition to being an official sponsor of Rio 2016, is also handling financial and insurance services for Team Brazil and the Olympic Torch Relay. In addition to sponsoring the Games, Bradesco also supports six national sports confederations – judo, basketball, aquatic sports, rugby, sailing and rowing – underling its commitment to Brazilian sport.Bradesco SegurosBradesco Seguros Group, a member of the Bradesco Organisation, is the largest conglomerate in the Brazilian insurance, capitalisation, and open pension funds market. The group is present in all 5,570 Brazilian municipalities, with more than 4,700 branches of the Banco Bradesco network, working in complete synergy with the bank, and with over 400 venues – including customer services, offices, and branches. In addition to supporting Rio 2016, Bradesco Seguros Group is also providing products and services to the Brazilian Olympic Committee (COB) and the country’s Olympic team. Media Contact Mariane Cunha, Bradesco Marketing Manager +55 11 3684 9614 4165.mariane @bradesco.com.brMedia Contact Ana Carolina Freire Bradesco Seguros, Marketing Co-ordinator + 55 21 2503 1312 ana.freire @bradescoseguros.com.brMEDIA GUIDE: IOC MARKETING / 39