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Olympic Marketing Overview 04Olympic Broadcasting 06 Olympic Sponsorship 12Ticketing and the Spectator Experience 42Licensing 46The Olympic and Rio 2016 Brands 52Protecting the Olympic Brand 58The financial figures contained in this document are provided for general information purposes, are estimates and are not intended to represent formal accounting reports of the IOC, the Organising Committees for the Olympic Games (OCOGs) or other organisations within the Olympic Movement. For further information, visit https://stillmed.olympic.org/media/Document%20Library/OlympicOrg/Documents/IOC-Marketing-and-Broadcasting-General-Files/Olympic-Marketing-Fact-File-2016.pdfContentsMEDIA GMEDIA GUIDE: IOC MARKETING / 03