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McDonald’s“The Olympic Games represent a positive ideal that McDonald’s is proud to share with Olympians, fans and our customers around the world. We are proud to celebrate 40 years of partnership between McDonald’s and the Olympic Movement in 2016.” Steve Easterbrook, President and Chief Executive Officer, McDonald’s CorporationMcDonald’s support of the Olympic Moment began with the 1968 Olympic Winter Games in Grenoble, France, when the company airlifted hamburgers to USA athletes after they reported being homesick for McDonald’s food. Rio marks the company’s 11th consecutive Games as the Official Restaurant and McDonald’s will celebrate the spirit of the Games with everyone around the world. McDonald’s Olympic activities will create opportunities for connections between fans, athletes and customers through the power of friendship as part of its #FriendsWin digital initiative, which will celebrate the spirit of friendship that is at the heart of the Olympic values. 26 / IOC MARKETING: MEDIA GUIDE