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Bridgestone, the world’s largest tyre and rubber company, signed on as an official Worldwide Olympic Partner on 13 June 2014. The 10-year relationship marks a long-term commitment to the Olympic Movement and, as one of just 12 global partners, connects Bridgestone to one of the biggest and most respected events in the world. It also furthers Bridgestone’s proud sporting heritage and history of innovation, which extends more than 100 years, and provides an unparalleled opportunity to showcase the company’s commitment to community service, environmental stewardship, and sustainability – all tenets of the Olympic Charter that mirror Bridgestone’s core values.Bridgestone will serve as the Official Tyre of the Olympic Games Rio 2016. Through 2024, the company will also work in partnership with the IOC to support the Olympic Games and more than 200 National Olympic Committees and their Olympic teams around the world. Performance is at the heart of Bridgestone culture, just like in the world of sports. Its people and products demonstrate the company’s passion for performance while never sacrificing safety and quality. Bridgestone is driven to be the best and its products are built to perform, just like the elite athletes who are training for and competing in the Olympic Games. Bridgestone at the Olympic Games Rio 2016The Olympic Games Rio 2016 hold a special significance for Bridgestone, not only as its first Olympic Games as an official partner, but also as the first-ever Olympic Games in South America. Bridgestone has been a citizen of the region and Brazil in particular, where the company has more than 90 years of history. Bridgestone’s activation plans for Rio 2016 include global and national advertising, retail marketing and digital campaigns that will share its Olympic message, as well as Olympic-themed consumer promotions that will bring the Olympic spirit to life at Bridgestone’s retail locations.In addition, Bridgestone has partnered with Transforma, the official education programme of Rio 2016, to help bring sports festivals and education courses to communities in Brazil. Bridgestone is also presenting an interactive fan experience at the Olympic Golf Course that includes equipment that will be donated after the Olympic Games to help grow the sport in the country.For more information, visit www.bridgestone.comAt a Glance• Bridgestone became an official Worldwide Olympic Partner in June 2014• Bridgestone’s activation plans for Rio 2016 include public relations, advertising, retail marketing, digital campaigns and employee engagement • Bridgestone’s marketing rights are limited to Brazil, the Republic of Korea, Japan and the USA until the end of 2016, and will be worldwide from 2017Media Contacts Keith Cawley, Bridgestone Americas, Inc. +1 615 937 3429 cawleykeith@bfusa.com Daisuke Baba, Bridgestone Corporation +81 3 6836 3333 d.baba@bridgestone.comMEDIA GUIDE: IOC MARKETING / 21