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As the official Automotive Partnerof the Olympic Games Rio 2016, Nissan provided 4,200 vehicles to serve as the official Olympic fleet, not only during the Games but also in the lead up to the event and throughout the Olympic Torch Relay. The Nissan Kicks, the official vehicle of Rio 2016, was launched in Brazil to coincide with the start of the Games. In the run up to and during the Games, Nissan’s Olympic digital campaign featuring Usain Bolt, Nissan’s ‘Global Director of Excitement’, generated nearly nine million views. In addition, Nissan’s Olympic social media hashtag #QuemSeAtreve (#WhoDares) was one of the best-performing brand hashtags of the Games. In total, there were 2.9 billion impressions on Twitter for Nissan’s Olympic specific hashtags.During the Olympic Games, Nissan also set up a Nissan Kicks Hotel on Copacabana Beach – a fully-rebranded hotel complete with interior and exterior Nissan signage, Olympic-themed dynamic displays, rooftop parties with top acts that performed in the Opening Ceremony, and press conferences with Olympic athletes.Central to Nissan’s efforts was a 40-metre high bungee jump on the Olympic Boulevard, with additional activations including the “Nissan Kicks House” in the Olympic Park’s Live Site in Barra to showcase the company’s technologies and the recently-launched Nissan Kicks. On the eve of the Games, Nissan also unveiled and offered test drives of its BladeGlider and e-Bio Fuel-Cell prototypes – high performance electric sport cars, a first-of-their-kind in Brazil, which run on bio-ethanol electric power.NissanSPONSORSHIP097