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The Bradesco Seguros Group – a member of the Bradesco Organisation – is the largest conglomerate in the Brazilian insurance, capitalisation, and open pension funds market. With more than 4,700 branches of the Banco Bradesco network, the group is present in all 5,570 Brazilian municipalities and works in complete synergy with the bank, including customer services, offices and branches. Among the initiatives it developed for the Olympic Games Rio 2016 was “Get Ready Brazil: The Journey of Sports to Rio” – a travelling museum that helped spread the Olympic spirit throughout all five regions of Brazil. For this project, two trucks transporting an Olympic exhibition visited 44 municipalities across the country, offering free admittance to the public, before finally arriving in Rio for the Games. Showcasing more than 100 items belonging to the collection of the IOC, the Brazilian Olympic Committee and the Rio 2016 Organising Committee – in addition to items from private collections – the exhibition attracted more than 200,000 visitors. In order to communicate the participation of the Bradesco Seguros Group as the official insurer and sponsor of the Olympic Games Rio 2016, an advertising campaign was also launched in 2015, highlighting the importance of practice and preparation in sport as well as the ability to deal with day-to-day mishaps. The campaign featured three TV commercials as well as print adverts, radio spots and digital activations and reached an audience of almost 30 million people on Facebook and YouTube. Bradesco SegurosSPONSORSHIP093