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OLYMPIC PARTNERSHIPSAt the Olympic Games Rio 2016, Visa leveraged its sponsorship rights in new ways by creating unique partnerships to engage with fans from all over the world. Visa partnered with Uber to launch RioPOOL, which united Uber riders in a global carpool, highlighting Visa as the leader in payments innovation and global acceptance. Riders on-site in Rio and in select cities around the world had the opportunity to select RioPOOL in their Uber app, carpool together and enjoy a fun Olympic-themed ride where they took Olympic-spirited ‘selfies’ and were connected with other riders. VISA MARKETING CAMPAIGNThe Uber Carpool was an extension of the Visa Carpool campaign that launched in June, in advance of the Games. The Carpool commercial featured 19 athletes from Team Visa travelling to Rio and using different Visa form factors to get there. The ad campaign was a celebration of the individual athletes’ journeys to the Olympic Games, and paid homage to Visa’s ongoing support of these athletes. TEAM VISASince its inception in 2004, the Team Visa programme has helped provide athletes with the tools, resources and support they need to reach their highest potential, regardless of origin or background. For Rio 2016, Visa was proud to have the most diverse Team Visa to-date with 61 athletes in total featuring Olympic and Paralympic athletes who embody Visa’s core values – acceptance, partnership and innovation – while Visa also announced its partnership with members of the Refugee Olympic Team. Team Visa athletes won an impressive 25 medals between them.SPONSORSHIP089