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THE RIO 2016 APPIn collaboration with the Rio 2016 Organising Committee, Samsung developed The Rio 2016 App, the official mobile application of Rio 2016, which provided athletes, fans and consumers with updates on all the latest Olympic Games news. The app also featured the official schedule, venue and event information, results, medal counts, and real-time updates. More than seven million fans downloaded The Rio 2016 App.RIO 2016 PIN PROMOTIONSamsung offered fans the chance to celebrate the Olympic spirit, add to their Olympic pin collections and win once-in-a-lifetime prizes through the Rio 2016 pin promotion. Fans could collect up to 30 specially designed Olympic Games pins – 22 sport-themed pins and eight Rio de Janeiro themed pins – with those who collected all 30 pins and a commemorative pin board being entered to win prizes including a round-trip package for two to Tokyo, host city of the Olympic Games 2020, a Galaxy S7 edge Olympic Games Limited Edition and other mobile accessories.DEFYING BARRIERSSamsung, in collaboration with Academy Award® winning director Morgan Neville, created ‘A Fighting Chance’ – a documentary short that follows four less-heralded hopefuls for the Olympic Games Rio 2016 who are determined to defy imposed barriers. Samsung also released two powerful digital contents, ‘The Chant’ and ‘The Anthem’, which conveyed how the Olympic Games inspire harmony and collective progress, and how technology can help break down barriers and unite the world through deep, borderless connections. SPONSORSHIP085