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SamsungAs the Worldwide Olympic Partner in the Wireless Communications Equipment category, Samsung provided the most advanced mobile products to the Olympic Games Rio 2016 to make these the most connected Olympic Games ever.GALAXY S7 EDGE OLYMPIC GAMES LIMITED EDITIONSamsung partnered with the IOC to provide 12,500 Galaxy S7 edge Olympic Games Limited Edition mobile phones to all Rio 2016 Olympians, enhancing their experiences in Rio and enabling them to communicate with friends and family around the world. For the first time ever, the Rio 2016-inspired device incorporated an Olympic Games design embedded into the phone itself, featuring a custom colour scheme that included the five official colours of the Olympic rings. SAMSUNG GALAXY STUDIOThe Samsung Galaxy Studio in the Olympic Park featured immersive interactions for fans and consumers to experience Samsung’s latest mobile products and technologies. Through a Galaxy S7 rental programme, fans experienced the Galaxy ecosystem and participated in immersive experiences such as 4D virtual reality kayaking and interactive fitness challenges, while they also visited the ‘Social Galaxy’ to see their social networking feeds come to life in full 360 degrees. There were 12 additional Olympic Games-themed Samsung Galaxy Studios throughout Brazil, many of which offered VR live-streaming of Olympic Games events. More than one million people visited Samsung Galaxy Studios during the Olympic Games Rio 2016. “We are thrilled that fans and athletes around the world were able to connect with the Olympic Games through our immersive programmes and mobile technology.” Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics1M+Visitors to Samsung Galaxy Studios7M+Downloads of The Rio 2016 App12,500Galaxy S7 edge Olympic Games Limited Edition mobile phones provided to athletes082 SPONSORSHIP