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OFFICIAL CEREMONY PARTNERPanasonic’s Olympic marketing slogan is “Sharing the Passion” and the company is committed to using its technologies to connect people who are passionate about sports with the Olympic Games and the Olympic athletes.For Rio 2016, Panasonic signed a partnership with the Rio 2016 Organising Committee to become an “Official Ceremony Partner”, providing turn-key visual solutions including full system design, projection mapping and technical operations to the Opening and Closing Ceremonies. In total, Panasonic supplied around 110 units of its high brightness compact 20,000 lumens projectors and other full line-up visual systems to create impressive images for the spectators inside the iconic Maracanã Stadium and the audiences around the globe.THE ‘STADIUM OF WONDERS’Throughout the Olympic Games, Panasonic welcomed visitors to its corporate pavilion, the ‘Stadium of Wonders’, which was located at Sugarloaf Mountain, in the Copacabana district of Rio de Janeiro. With a floor area of roughly 500 square meters, the pavilion screened visual content accumulated over Panasonic’s 25-plus-year support of the Olympic Games, in collaboration with the IOC and Rio 2016. FILMING IN 4K FORMAT AT THE OPENING CEREMONYWith the support of the IOC and OBS, Panasonic filmed the Rio 2016 Opening Ceremony in stunning 4K resolution and then shared the footage with visitors to its Stadium of Wonders pavilion during the Games.FACEBOOK PAGE AND OFFICIAL WEBSITEPanasonic’s past sponsorship activities were introduced on Panasonic’s Facebook page and its “Sharing the Passion” website, which is dedicated to its partnership with the Olympic Games. During the Olympic Games Rio 2016, Panasonic utilised these outlets to post timely updates on its activities from the ground, sharing the passion and excitement of the Games with the world.SPONSORSHIP077