Page 7

Tsunekazu Takeda, Chairman, IOC Marketing CommissionThe Olympic Games Rio 2016 will long be remembered for the fantastic performances of the Olympic athletes and the warm reception of the Brazilian people, who helped create a carnival atmosphere throughout the city.The cariocas can feel very proud of their city’s Games being such a success, but Rio 2016 also owes much to the support of our Olympic marketing partners, who provide essential resources to help stage and operate each edition of the Olympic Games.This Marketing Report details these invaluable contributions and highlights just how important these partners are to the Olympic Movement.The Olympic Broadcast Partners helped bring the Olympic experience to a bigger global audience than ever before, with more coverage available than for any previous Olympic Games. Rio 2016 also provided another watershed moment in the history of Olympic broadcasting as digital coverage exceeded traditional TV coverage for the first time at an Olympic Games.Our Worldwide Olympic Partners showed their continued support by providing crucial services and products to the Organising Committee and helping to promote both the Games and the Olympic values through their innovative global marketing activations. Without these efforts, which are integral to the successful staging of each Games, the inspirational athletes from more than 200 National Olympic Committees would not be able to excel on the Olympic stage and the world would not be able to share in their performances. In recognition of this, the IOC Marketing Report for Rio 2016 aims to act as an expression of gratitude to our partners, while also highlighting the power of Olympic marketing.Tsunekazu TakedaFOREWORD007